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Super Saver Deals

Score unbeatable value on premium fly fishing gear. You need to hurry! These limited time offers can change without notice. Don’t miss out… if you snooze, you lose!

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Fly Fishing Reels

DNA Fly Reels – Smooth, durable performance with up to 20lb drag.Engineered for strength and reliability, they feature precision construction and sealed drag systems—ready for demanding freshwater and saltwater fishing worldwide.

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Fly Fishing Rods

DNA Fly Rods combine cutting-edge materials with expert craftsmanship.With high-tech carbon fibre blanks and quality fittings, they deliver the strength, accuracy, and feel serious anglers need—on any water, anywhere.

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Fly Lines

High-performance lines for every fishing condition.Our premium-quality fly fishing lines are built tough for demanding environments worldwide—keeping you in control when it matters most on the water.

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Leader and Tippet

DNA Fishing Tackle Leaders and Tippets deliver premium fluorocarbon and nylon options—crafted for strength, durability, and a natural fly presentation in waters around the world.

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Flies

All Flies 35% off for a limited time

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Fly Storage Boxes

All Fly Boxes 30% off for limited time. DNA Fishing Tackle Fly Boxes offering a versatile range of waterproof designs, for freshwater or saltwater.

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Accessories & Tools

DNA Fishing Tackle Tools are ready for anything.Reliable, rugged, and built to last—our pliers, nippers, and zingers are designed for the demands of serious fishing, wherever the water takes you.

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Clothing and Sun Protection

DNA Fishing Tackle Clothing & Sun Protection is built for long days on the water. With UPF-rated shirts, hats, and buffs, our gear offers the comfort, style, and coverage anglers need in harsh sun and wind.

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The Flyfishers Shop DNA Fishing Tackle

What Makes DNA Fishing Tackle Different
1. Exclusive DNA Brand – Only Available Here

DNA Fishing Tackle is our own brand — exclusive to our store.
Every rod, reel, line, and fly is developed, tested, and sold solely through DNA Fishing Tackle.
You won’t find our gear in chain stores or generic online resellers.
That exclusivity means direct quality control, honest pricing, and unique designs you simply can’t buy anywhere else.

Our brand. Our designs. Our shop.
100% exclusive to DNA Fishing Tackle.

Now shipping across Australia and most locations worldwide.

Your next cast deserves better gear.

Shop Direct. Fish Smarter.

Our favourite products

Explore the latest in fly-fishing innovations

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